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in Vorstellung 04.05.2016 07:58
von Yunxiaocuo | 546 Beiträge

As field marketers Penguins Simon Despres Jersey , we aim to give people what they want. But all too often we presu that we know what the consurs wants best without tually asking them. This article will discuss how we can use field marketing campaigns to develop marketing strategies and understand the needs of different consurs. A marketing campaign without proper market research can fail spectularly. Companies have caused huge offense through a lk of understanding of their market in the past, so unless you want your pany to be a household na for the wrong reasons then an ute understanding of the market is needed. • Pre-campaignPre-campaign research is usually carried out in o ways- through focus groups and questionnaires.Focus groups represent a sample of your buying public, and can be from a range of socio-economic bkgrounds, gender and ages, or from one particular target audience. It is advised that researchers take both a broad and a narrow view, as untapped markets may be discovered by wide sampling and different marketing phrases may be preferred by different groups. Focus groups can be problematic because the participants may try to 'please' the focus group leader or change their opinions through a desire for social inclusion Penguins Robert Bortuzzo Jersey , so alternate research thods need to be used in conjunction with this. Questionnaires can be filled out electronically, on the phone or by post. As the participant pletes the questionnaire on their own a groupauthority bias is less likely. So panies offer a financial reward for pleted questionnaires- but this approh ould be treated with caution as the moary incentive may entice less trusorthy applicants. Both research techniques are valid and useful; we suggest that you use both for a balanced view of public retion to your campaign. • During and After the CampaignFeedbk can be collected during the campaign through feedbk forms if prticable. If your campaign is roaming (e.g.: samplesliterature distributed on foot) this may not be so easy. But if you have a stall, it is pletely realistic to have so forms to hand, either to be filled out by the consur or by the staff on behalf of the consur. To ask a couple of questions after a sample has been taken is pletely reasonable and most consurs will usually be more than happy to oblige.During and after the campaign responses can be collected using social dia, a prize draw incentive can also be used to encourage people to contribute. This is a effective way of collecting responses as people are sotis more honest and vocal online than they are in real life. Split-testing your campaigns can be enlightening. 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